Cookies
What is a "Cookie"?
An HTTP cookie - commonly referred to as just "cookie" - is a parcel of text sent back and forth between a web browser and the server it accesses. Its original purpose was to provide a state management mechanism between a web browser and a web server. Without a cookie (or a similar solution), a web server cannot distinguish between different users, or determine any relationship between sequential page visits made by the same user. For this reason, cookies are used to differentiate one user from another and to pass information from page to page during a single user's Website session. A web server uses cookies to collect data about a given browser, along with the information requested and sent by the browser's operator (the visitor). Cookies do not identify people, but rather they are defined themselves by a combination of a computer, a user account, and a browser.
Cookies used by Databarracks
Google Analytics and Ads Cookies
Google Analytics tracking (along with most web tracking software) uses cookies in order to provide meaningful reports about your visit to our site. However, Google Analytics cookies do not collect personal data about you.
Google Analytics uses cookies to define user sessions, as well as to provide a number of key features in the Google Analytics reports. Google Analytics sets or updates cookies only to collect data required for the reports. Additionally, Google Analytics uses only first-party cookies. This means that all cookies set by Google Analytics for the domain send data only to the servers for that domain. This effectively means that the data cannot be altered or retrieved by any service on another domain. Google Ads Cookies allow us to deliver adverts on Google's advertising network specific to the visitors to Databarracks' website (and specific to the type of content browsed).
LeadFeeder Cookies
LeadFeeder uses cookies to track Website users multiple and repeated visits to our website. The LeadFeeder cookies are also used to track visitors to the Website when users click links in our email communications.
LiveChat Cookies
LiveChat is an online webchat tool for site visitors to chat with the Databarracks team. Cookies help provide a personalised experience by keeping a record of previous chats.
Social Media Cookies (Facebook and LinkedIn)
Social Media Cookies allow us to deliver adverts on those social media sites specific to the visitors to Databarracks' website (and specific to the type of content browsed).
Third party publisher cookies (Tech Target)
Cookies from technology publishers allow us to track visitor activity on our website and across technology websites managed by that publisher, including content produced by Databarracks and hosted on those sites.